TrustMatters is an educational webinar series created in partnership between Trusted Advisor Associates and The Get Real Project, with a mission of sharing critical knowledge around the areas of trust and building stronger professional relationships.

TrustMatters offers a FREE, interactive webinar each quarter, featuring contemporary issues and learnings for organizations working to build deeper relations with clients and across internal teams.

View our past webinar archive

Network Like a Trusted Advisor: Take the Work (and Stress) Out of It
Tuesday, Jan 29, 2019
@11:00 AM to 11:45 AM EST

If you resolved to network more this year, consider an alternative: resolve to network better, and in a more trustworthy way.

A lot of us hate networking (or we at least dislike it a lot). Yet a lot of us can benefit from it. What if you could take the “work” out of “networking”? What if networking were both fun and rewarding, professionally and personally? By bringing a trusted advisor mindset to your networking efforts, you can have it all.

Join us to learn an unconventional approach that will transform the experience of networking. We’ll share six best-practices to dramatically improve your interactions, and bonus content to help your network thrive. Resolve to network better.

Hosted by Andrea Howe, co-author of The Trusted Advisor Fieldbook, and founder of The Get Real Project and Stewart Hirsch, Senior Coach – Business Development and Executive Leadership, Trusted Advisor Associates

Why Closing is Hazardous to Your [Sales] Health
Tuesday, May 21, 2019
@11:00 AM to 11:45 AM EST

You’ve heard the admonition “Always be closing” or “ABC.” Here’s the unconventional wisdom: If you’re focused on closing then you are actually hurting your sales.

The simple truth is: closing is not buyer-centric–it’s seller-centric. And all of us as buyers know what it feels like to have another person try to force their will on us—and deny it’s happening even while they’re doing it.

In this webinar, we’ll show you why closing is harmful and what you should be doing instead, including four best-practices to help you stop closing and start selling the trust-based way.

Hosted by Charles H Green, Author & CEO, Trusted Advisor Associates

Watch Past Webinars from TrustMatters Series

# 5 Creating the Trust-Based Organization: 5 Ways to Improve Culture
Tuesday, Dec. 4, 2018

#4 – How to Make a Different Kind of Sales Call
September, 25 2018


#3 – Getting Your Advice Heard & Taken: The Hidden Driver of Influence in Business
May 29, 2018


#2 – 5 Keys to Recovering Lost Trust – Webinar
Feb. 27 2018

View Past Webinars from TrustMatters Series

#1 Understanding the Trust Equation and 12 Trust Tips – Webinar
Dec. 12 2017

Talk To Us

Build deeper trust with your clients and colleagues


The pragmatic, field-oriented follow-on to the classic The Trusted Advisor. Green and Howe go deep into the how-to’s of trusted business relationships—loaded with stories, exercises, tips and tricks, and deeply practical advice.


TrustBasedSelling“Sales” and “Trust” rarely inhabit the same sentence. Customers fear being “sold” — they suspect sellers have only their own interests at heart. Is this a built-in conflict? Or can sellers serve buyers’ interests and their own as well? The solution is simple to state, hard to live—and totally worth the effort.



The Trusted AdvisorThis classic book explores the paradigm of trust through the filter of professional services. It is a blend of thought and practice, clear ideas and practical suggestions, and it has found a place on many professionals’ working bookshelves.