If trust is key to business success, having the right definitions and measurements is essential. Trusted Advisor Associates has been working with two key concepts, The Trust Equation (TQ) and The Four Trust Principles, as critical frameworks for understanding trust and realizing how it can help your business succeed.
Recent Blog Posts
- Start 2021 with a (Better) New Years ResolutionJanuary 5, 2021 - 10:39 am
Fourteen years ago I wrote the following thoughts on New Years resolutions. It feels even more relevant this year, as we breathe a collective sigh of relief that 2020 is finally over. Apologies to those who have read it year after year – though I suspect some of you won’t mind seeing it anew. Happy […]
- The 80/20 rule for Virtual Relationships (Part IV): Double-Down and Ramp Up the Rational Trust BuildersDecember 17, 2020 - 7:30 am
The initial post of this blog series introduced what we called the (new) 80/20 rule for virtual relationships, warning that focusing too much on the “virtual” part of “virtual relationships” could lead to missed opportunities and damaging long-term consequences. In that post, we pointed out that relationship-building and selling aren’t really different these days, in […]