Cutting Edge (Bad) Digital Marketing

Here are two (real) digital communications I recently received. What jumps out at you about the differences between the two? The first: Charles, Not sure if you got a chance to read my last 2 emails but I still wanted to see if what we do is something that you could benefit from. Also as […]

Trust Matters, The Podcast: How to Reengage Unresponsive Sales Leads(Episode 25)

Podcast: EmbedSubscribe to TrustMatters, The Podcast Android | RSSThis is the newest of Trust Matters, The Podcast. Listeners submit their personal questions about professional relationships, trust, and business situations to our in-house expert Charles H. Green, CEO, Trusted Advisor Associates. A manager at a communications firm writes in and asks “How to you manage qualified […]

Trust Matters, The Podcast: Asking a Client for a Rate Increase (Episode 24)

Podcast: EmbedSubscribe to TrustMatters, The Podcast Android | RSSThis is the newest of Trust Matters, The Podcast. Listeners submit their personal questions about professional relationships, trust, and business situations to our in-house expert Charles H. Green, CEO, Trusted Advisor Associates. A solo consultant asks , “How do I ask a long-standing client, whom I already […]

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Build deeper trust with your clients and colleagues

THE TRUSTED ADVISOR FIELDBOOK

The pragmatic, field-oriented follow-on to the classic The Trusted Advisor. Green and Howe go deep into the how-to’s of trusted business relationships—loaded with stories, exercises, tips and tricks, and deeply practical advice.
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TRUST-BASED SELLING

TrustBasedSelling“Sales” and “Trust” rarely inhabit the same sentence. Customers fear being “sold” — they suspect sellers have only their own interests at heart. Is this a built-in conflict? Or can sellers serve buyers’ interests and their own as well? The solution is simple to state, hard to live—and totally worth the effort.

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THE TRUSTED ADVISOR

The Trusted AdvisorThis classic book explores the paradigm of trust through the filter of professional services. It is a blend of thought and practice, clear ideas and practical suggestions, and it has found a place on many professionals’ working bookshelves.

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