The Trust Quotient Assessment allows evaluation of trustworthiness at the individual level- as well as the aggregated trustworthiness of a department, team members, or organization.
We put the Trust Quotient Assessment to the test in 2010 by doing a comprehensive study on over 12,000 respondents. This study is the largest ever on the subject of trustworthiness, and the findings bring some much-needed definition and texture to the broader dialogue around issues of corporate ethics, integrity and trust.
For starters, there were some interesting results:
- Women rate themselves as more trustworthy than men, by moderate but statistically significant levels. The gender differences are instructive: the biggest difference comes in the factor of intimacy, where women rated measurably higher.
- Respondents report becoming more trustworthy as they get older. Improvement showed almost equally across all four elements—increasing credibility, reliability and intimacy, while decreasing self-orientation.
- Trustworthiness doesn’t vary significantly between industries and job functions. Broadly, jobs that require high personal interaction tend to rate higher. Higher scoring industries include medical care, retail banking, real estate, and consulting.
The data underscore that trustworthiness is a personal attribute, distributed broadly across industries. It also suggests a large opportunity—no matter what industry you’re in—to differentiate yourself and your company by focusing on the development and constant improvement of trustworthiness in your organization.
- Reliability is the most common strength. Overall, 53% of respondents identified reliability as the highest (or tied for highest) component.
- People with more consistent scores across the four components of the Trust Equation tend to have higher Trust Quotients. This suggests the importance of integrity—we do not trust those who seem erratic or inconsistent. An even blend of the four trust components is more effective than being off the charts in one or two areas.