Client/Customer Relationships Archives - Page 4 of 4

Reports of Trusted Advisor’s Demise are Greatly Exaggerated

By Charles H. Green June 10, 2014

From James Edsberg, guest-posting on BeatonCapital Down Under, comes a curious 10-point blogpost – The Trusted Advisor: R.I.P. Edsberg says, “It’s time to drop the tired phrase of ‘Trusted Advisor’ from…

How Not to Get a Guest BlogPost Spot

By Charles H. Green November 5, 2012

Guest blogging is a valid and potentially powerful strategy for getting your message out and increasing your audience. Danny Iny, for example, teaches people very well how to do it.…

Dear “| FIRSTNAM |” Personalization in an Age of Scale

By Charles H. Green July 11, 2012

Both Andrea Howe and I are experienced bloggers; 15 years and 1500 blogposts between the two of us. We are far less experienced at newsletters and email marketing, but have been dipping…

Customer Death by Survey? Or Just Bad Surveys?

By Charles H. Green May 10, 2012

I recently wrote an article in RainToday called How To Annoy Your Client Without Really Trying, about the excess of customer satisfaction metrics. Wouldn’t you know it – someone disagreed…