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Trusted Advisor Inflation

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The term “trusted advisor” has undergone some changes since I first co-wrote the book by that title 11 years ago.  Three changes, to be precise:

  1. It’s amazing how many more people claim to be one;
  2. It’s becoming clear that not every industry needs one;
  3. In the industries and functions that matter, the concept is gaining headway.

It’s the third point that’s most important, and most promising.

1. Grade Inflation, Title Inflation, Trusted Advisor Inflation

The United States has taken to heart Garrison Keillor’s fictional Lake Wobegon, where “all the children are above average.” That’s got to be the only sensible conclusion from the data, which show in-your-face grade inflation at the college and university level.

A couple of years ago, the Economist proclaimed that “Inflation in Job Titles is Approaching Weimar Levels.” (In case you’re not down with economist jokes, read here, and I won’t tell anyone).

So I guess it’s no wonder that we have “Trusted Advisor inflation.” I’ve sat in on several corporate training programs lately where generally mid-level attendees were asked to indicate whether they were operating at the “trusted advisor” level with their clients.

About 70% said they were. That may not be Weimar territory, but it’s Lake Wobegon for sure. I will tell you from experience: that was not the case 12 years ago, even in the same industries.

My conclusion? Not much, actually. We live in a post-Warholian age of hyperbole. “Friend” doesn’t mean what it used to, nor do “authenticity,” “talent,” or “good audio,” for that matter.  But it’s OK: it means what it means, namely how people actually use the term. Definitions are living things, captured only momentarily in dictionaries.

2. Not Every Industry Needs a Trusted Advisor

I had dinner the other day with an old classmate, a very senior advisor to a Very Big private equity fund, who keeps tabs on a dozen global retail clients. “So Charlie, tell me what’s up with Trusted Advisor Associates these days,” he said.

It was clear from his tone that he was skeptical about the relevance of the concept to his businesses – mainly B2C consumer-level chains in things like pet foods, electronics and sundries.

I could tell that because he visibly relaxed when I said, “Gary, I don’t need a trusted advisor relationship with the counter-guy at Dunkin’ Donuts. I love that he knows my order when he sees me come in – but that’s quite enough. It would ruin everything if we ever got past, ‘hi guy, the usual?’ And ditto for Starbucks.”

It’s true. There are whole bunches of roles and industries that don’t need to have trusted advisor relationships. Most B2C retail doesn’t need it. Traders don’t need it. Marketers don’t generally need it. Most non-client-facing roles don’t need it. Manufacturing roles don’t generally need it.

That’s not to say all those roles can’t benefit from the basics of curiosity, good values and manners. But, as per point 1 – let’s not inflate that into Trusted Advisor Status.

3. Those That Do Need It – Are Starting To See It

The term “trusted advisor” originated in high-end professional services and wealth management relationships and it’s still valid and well-understood there.

The biggest shifts I’ve seen since the original The Trusted Advisor in 2001 have come in four areas: sales, internal staff functions, leadership and the financial industry. (One industry that’s still a work-in-progress – pharma).

Sales. In the last decade or so, the field of sales has undergone a number of changes. Some – like Salesforce.com, Sales 2.0, Google clicks – have often made the function less personal, and arguably less trustworthy.

But others – like inbound marketing, complex sales, and the amazing transparency machine called the Internet – have made selling more personal, and often more trustworthy.

I like to think my own book, Trust-based Selling, published by McGraw-Hill in 2005, played a little role in that too.

Internal Staff Functions. The Big 5 staff functions – HR, IT, Legal, Marketing, and Finance ­– have made large jumps in many companies to realizing that their internal client relationships have exactly the same needs. How to get invited in before problems arise; how to get your advice taken; how to add value – these are all critical functions for an internal staff function. More about those functions here.

Leadership. Tons of things have changed with leadership. Let’s sum it up by saying leadership has become more horizontal, less vertical. That moves influence, persuasion and trust way up the required skills list for leaders.  Rob Galford wrote about that in 2003 in The Trusted Leader; Andrea Howe and I wrote about it in last year’s The Trusted Advisor Fieldbook: A Comprehensive Toolkit for Leading with Trust.

Financial Industry. Something is happening in the financial planning and wealth management industries. The line between brokers and fiduciaries is finally getting defined, and the balance of power seems to be shifting toward trusted advisor, client-focused relationships. (Some of you know this issue as fiduciary vs. suitability).

The issue is delightfully defined in a YouTube video about the difference between your butcher and your dietitian.  For more on this issue, read Michael Kitces, who writes well and often about it.

Just around the industry corner is Wall Street, investment banking, and the flap about Michael Smith’s Goldman resignation. Investment banking used to be a pure trusted advisor kind of business. People like Epicurean Dealmaker still speak eloquently about that part of the business.

But investment banks have more complex business models these days, and it’s far from clear (to me anyway) that all of those businesses should be built on the long-term, client-centric models required by true trusted advisors.

Conclusions:

1. Just because you think you’re a trusted advisor doesn’t mean you are one – Lake Wobegon is mythical, after all.

2. But neither does it necessarily mean you should be one. We don’t need trusted advisors on every street corner.

Sometimes a cigar is just a cigar, and we should leave it at that.

Trust Tip Video: Trust Takes Time?

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One of the more common sayings about trust is, “Trust takes time.” In fact, like several other truisms about trust, it’s far from true.

Moreover, the way we use that phrase–“trust takes time”–is often more by way of excuse than explanation.

To see why, listen to this week’s Trust Tips Video: Trust Takes Time? That’s a Cop-Out.

For more information on this week’s Trust Tip Topic, you might also enjoy reading Top Trust Myths: Trust Takes Time.

If you like the Trust Tip Video series, and you like our occasional eBooks, why not subscribe to make sure you get both? Every 2-4 weeks we’ll send you selected high-quality content. To subscribe, click here, or go to http://bit.ly/trust-subscribe

Trust and the Sharing Economy

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What if everyone could be trusted? And everyone became willing to trust?

Unrealistic? Sure, if you insist on all or nothing.

But if we moved directionally toward those goals, it’s not hard to envision significant improvement. Increased trustworthiness, and increased propensity to trust, would most likely lead to:

  • Fewer and simpler contracts
  • Fewer lawyers and lawsuits
  • Less transaction complexity
  • Lower insurance costs

This is not pie in the sky. There is an emerging part of the economy that does precisely this: it’s called the Sharing Economy, or Collaborative Consumption.

The Sharing Economy

The Sharing Economy is composed of assets which were previously owned by single entities (either persons or corporations), but which have been freed up to be used by many. Perhaps the best-known example of the concept is ZipCar.

In principle, the concept can apply to any asset used at less than its full capacity. That includes all manner of goods.  Airbnb has made a business of helping people rent out their homes. Couchsurfing is just what it sounds like.

This can sound like pure 20-something left coast social experimentation, but it’s also gotten the attention of General Motors. It’s not fundamentally different than when McDonalds figured out it could use its under-utilized real estate to serve breakfast.

In fact, the Sharing Economy is resurrecting some 19th century ideas like the Grange Movement that helped stimulate the Great Plains agricultural economy.

For that matter – remember libraries?

Trust: the Backbone of the Sharing Economy

The Sharing Economy is, pure and simple, about trusting strangers. How, in an age of global markets and internet-based communication, can we do that?  Or to make it more personal: what would it take for you to rent your house or apartment for a week to someone from France you met online?  And how, finally, can you make that answer scalable?

That, it turns out, is one of the fascinating aspects of the Sharing Economy.  It doesn’t make sense for each sharing business model to develop its own proprietary database, any more than it makes sense for every mortgage lender to develop its own creditworthiness database.

Hence, the race is on to determine who will develop the FICO score of trustworthiness, the most dependable metric, the database that will provide the underpinnings of a potentially considerable amount of economic activity.

Trust Metrics

I have written a White Paper on this subject: Trust and the Sharing Economy: A New Business Model. [I should add here – full disclosure – I am an advisor to and have a financial interest in one of those players, TrustCloud.]

The Sharing Economy is a microcosm for observing trust concepts I’ve been writing about for years. For example:

  1. Trusting vs. being trusted: If you have an apartment you’d like to rent out, you are the one doing most of the trusting; your question is about potential renters – are they trustworthy? So often missing in general discussions of trust (“trust in banking is down…”), the distinction is obvious and vital here.  What’s needed is trustworthiness ratings of the potential renters.
  2. Reputation vs. trustworthiness: It’s easy to mistake reputation for trustworthiness, and some previous online trust metrics have done so. The result is data that suggest Perez Hilton and Justin Bieber lead the pack in trustworthiness.  Does not compute.
  3. Trust comes in several flavors, and is all about context. Unlike digital recordings, some forms of trust don’t travel well (remember the game of “telephone?”). Or as I’m fond of saying, I trust my dog with my life – but not with my ham sandwich.

In the race to build trust metrics, it’s tempting to over-emphasize the technical aspects of the problem. But in the case of trust (as with knowledge management), the more important problem to solve is to correctly define trust and its indicators.

I’ll be writing more about this in future.

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Many Trusted Advisor programs now offer CPE credits.  Please call Tracey DelCamp for more information at 856-981-5268–or drop us a note @ [email protected].

For continued reading check out: Trust Is Not Reputation

Market Segmentation Does Not Equal Trust

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A piece from PharmaVoice caught my eye the other day. Titled Market Capitalization, it talks about how market segmentation can help pharma companies more precisely reach targeted audiences.

All well and good, until I saw this:

…just as personalized medicine is becoming a best practice for delivering optimal healthcare, personalized messaging to the physician audience is increasingly becoming a best practice for marketing.

Careful segmentation allows marketers to specifically target the audience with messages that speak directly to them. Segmentation helps deliver the right message to the right physician at the right time. Personalization shows physicians that they are intimately understood, which fosters trust and value.

No, it doesn’t.

Careful segmentation in messaging tells me there’s a better chance that your information will be relevant to me.

It does not tell me I’m intimately understood; it tells me you’ve got smart robots.

The difference matters.

Trust and Segmentation

Rifle-shot targeting and segmentation affects one out of four of the Trust Equation components: it speaks to your credibility. Credibility tells me you’re smart, credentialed, competent.

That’s helpful, indeed. But it doesn’t speak to the other three components: reliability, intimacy, and low self-orientation – particularly the latter two.

The casual conflation of credibility and intimacy is, I think, a hallmark of modern marketers. Most of them, I suspect, would say, “Oh come on, Charlie, that’s just a small matter of semantics.”

Not so. Our words belie our thoughts. When we easily slide from a mechanical formula to a claim of “intimate understanding,” we have lost something. And to trivialize the slide is to lose even more.

Trust and Understanding

The dynamic of personal trust is complex; part of it is rational and deductive. But much of it is psychological, interior, calling on other-than-frontal-lobe kinds of brain functions.

That sense of being connected, appreciated, and validated leads us to lower our guard, to accept deeper relationships, and be open to advice-giving, among other things.

In this sense of the word, we come to trust by way of being understood; and we come to be understood through the means of other people intentionally paying attention to us.

This business of paying attention to other people is what drives personal trust creation. Marketers using technology to develop rifle-shot segmentation schemes are doing perfectly good and useful work. But not in their wildest dreams does this make customers feel “intimately understood, which fosters trust and value.”

Please, marketing and communications people, let’s try and remember the difference.

25 Warning Signs You Have a Low-Trust Organization: Part 5 of 5

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If your customers and clients tell you they don’t trust you, things have gotten bad. But you could have seen it coming. There were many early-warning signs of low trust in your organization.

This is the last in a series of five. The other posts address warning signs of low-trust organizations coming from:

How Your Clients and Customers Tell You You’re Low-Trust

It’s almost inconceivable that a high-trust organization will have low-trust relationships with its clients or customers. And that works in reverse: low-trust buyer relationships are a tip-off that something is amiss internally as well. Sometimes it’s easier to read the external signals, so here they are:

1.    Your colleagues speak disparagingly of your customers.

  • “They’re trying to pull a fast one on us; we can’t let them get away with it.” Whoa, simmer down. People who ascribe negative motives to customers’ actions without data, will generally do the same within the organization.  With all due respect to Andy Grove, paranoia is rarely a good corporate value to promote.
  • “I’ll believe it when I get it in writing.” If your people insist on contractual, legalistic relationships with customers, they’ll do the same internally. And since trust greatly reduces time and costs, that attitude is costing you dearly, internally as well as externally.

2.    You haven’t gotten a new referral client in 6 months.

  • This is such a key concept that it has been quantitatively refined (brilliantly) in the Net Promoter Score first developed by Bain’s Reichheld and Markey. At its heart: the single metric that best correlates with success is your clients’ tendency to promote you.
  • If you have great referrals, you almost certainly have delighted customers and energized employees. And that rarely happens without great levels of trust within the organization.

3.    You’re losing customers and don’t really know why.

  • Look at your customer list: is it basically growing or shrinking? Come on, you know the answer, pick one.
  • Now ask yourself: do I really know why that is? Or do I have a list of anecdotal, seemingly unrelated reasons? The CEO left; that guy’s a complete jerk; they decided to go with the low-price provider; they’re rationalizing suppliers.
  • That is not an unrelated list, after all. The common denominator is, they don’t trust you. And if your customers don’t trust you, the odds are remote that you live in a high-trust organization.

4.    You’re being asked to submit bids and respond to RFPs for long-time clients.

  • We don’t want to be dogmatic about this one: there is a long-term, secular trend toward professional procurement. That trend is not Evil incarnate; the procurement people are your new clients. Treat them as such, respectfully.
  • However: if YourCo seems to be singled out for this treatment, if it’s not a slow trend but a landslide for you, then maybe the market is telling you something. It’s telling you you’re not trusted. If you were trusted, you’d be seeing many fewer RFPs, you’d be getting sole-sourced where reasonable, you’d be getting in to define some RFPs, and you’d be getting some very personal coaching from the customer about how to operate in the new procurement world.
  • That’s not happening? Then odds are, your customers don’t trust you. They’ve never been shown the difference between genuine concern and manipulation. They’d prefer to deal at arms-length, with professional buyers who are immune to emotional bullying and enticement alike. They prefer to deal on price, because they haven’t been shown any good reason to deal on any other basis.
  • And if you’re quoting on price, using self-oriented sales tactics with your customers, then you probably don’t respect your own products, value and organization. Sounds like low-trust.

We hope you’ve enjoyed this little series on warning signs of a low-trust organization. Writing it has reminded us of two things:

1.    Trust is infectious. A high-trust organization is highly correlated with high performance on so many dimensions: innovation, people, leadership, products, and markets.

2.    Trust begins at home. Correlation is not causality, but causality is clearly at work in trust. Furthermore, it flows more in certain ways than in others. In very broad terms, the five factors we’ve discussed move in the following manner to create a high-trust organization.

It generally starts with leadership; but that’s a different series for another time.

 

25 Warning Signs You Have a Low-Trust Organization: Part 4 of 5

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Are you part of a low-trust organization? There are a surprising number of symptoms and tip-offs; perhaps the least obvious are in the organization’s products and services. This is fourth in a series of five. The other posts address warning signs from:

Product/Service Warning Signs of a Low-Trust Organization

Take a hard look at YourCo’s products and services. Not only do they provide tipoffs about high or low trust – they are themselves the beneficiaries (or victims) of high or low trust. YourCo’s market offering is very much tied up with trust.

Here are some product/service indicators of low trust at YourCo:

1. Innovation is low in YourCo.

  • Pick five big-picture indicators of innovation and rank your organization vs. your competitors. If you rank high, you probably have a high-trust organization. Low? Then probably not so much.
  • If you don’t rank well, you’ve got well-rehearsed excuses. “We’re like Apple, we’re not first in but we get it right.” “We focus more on service quality than on innovation per se.”  But you know what? Apple innovates. Ritz-Carlton innovates. Just in different areas. What’s your area?
  • The simple truth is, high-trust organizations foster high levels of innovation; low-trust organizations don’t. The lack of innovation is a canary in the coal mine; innovation itself is one of the great benefits of high trust.

2. Complaints are considered routine at YourCo.

  • Nobody’s perfect? OK. But if a complaint about your product or service no longer produces pain or angst within YourCo, then you’ve lost trust. Customers will sense that you’re unreliable, and – worse – that you don’t care.
  • Maybe this is just us, but we think those “please take a moment and rate your service” approaches hurt trust. They are automated; they leave no room for creativity; worse, they are all about YourCo and YourCo’s internal evaluation scheme. And worst of all, they pretend to be about the customer.

3. You don’t offer guarantees.

  • If you’re a retailer offering $1.99 items, “satisfaction or your money back” is no big deal. But if you’re a professional services provider, the value you provide may be way beyond the cost you charge.
  • What would it cost you to guarantee the cost of your service? If you’d lose money doing that – then maybe you have a service quality problem. The perception of not standing behind your service is that you yourself don’t trust it.
  • If you do offer a guarantee but it’s in small print, and you quibble over it, you just lost the value of the guarantee. That means you view guarantees as a cost of doing business, and not as a sign of confidence and customer respect. That will cost you trust.

4. Information is not forthcoming.

  • In this day and age, all customers – B2B, B2C – want easy access to every question they might have. The organization that gives you easy access to answers is the one that gets your trust.  The organization that manages your access to information so that you only see what they want you to see when they want you to see it – that’s the organization that loses your trust.
  • Put everything you can imagine on your website. That doesn’t mean it has to be all above the fold on page one; it just means you have to make it very available, and reasonably accessible. If I can’t find it, I infer you must be hiding it.  And I don’t trust you.
  • There are some questions I want help with; that’s when you make 800 numbers available, click here for live chat…  If instead of those options I get, “this is a recorded message; please call back during the hours of…” that’s when trust declines.

5. You think you’ve got the hamburgers.

  • In the early days of McDonald’s in Moscow, I’m told, customer service attitudes were hard to change. As one employee told a hapless American from corporate, “You people don’t seem to understand.  You see, we have the hamburgers; the customers don’t. They should be nice to us.”
  • Working from trust in business means you don’t trap people into doing what you want. Instead, you give them what they want; then let them live up to their humanity and give you what you want. The best way to create trustworthy customers is to trust them with your products and services.

The next blogpost in this series will be the last: client and customer tip-offs about whether you’re a low-trust organization.

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Many Trusted Advisor programs now offer CPE credits.  Please call Tracey DelCamp for more information at 856-981-5268–or drop us a note @ [email protected].

25 Warning Signs You Have a Low-Trust Organization: Part 3 of 5

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Low-trust organizations can be spotted in many ways.  This is third in a series of five. In this one, we explore warning signs from leadership. Previous and future posts address warning signs from:

  • Employees
  • Teams
  • Leadership (today’s post)
  • Products and Services
  • Clients and Customers

Leadership Warning Signs of a Low-Trust Organization

Look at the leadership in your organization. Does it have some of the following characteristics? If you’re a leader yourself, think hard, you might be contributing to a low-trust organization. These issues all arise from leadership choices, after all.

1. The Cult of the Corner Office thrives.

  • Do you have corner offices that are not conference rooms? Do they come with extra appointments, more square footage, better desks? Are there criteria for who gets them? You may have an issue.
  • If you have sanctified real estate, the odds are you have other visible symbols of class status and rank. With one exception, class systems detract from trusted relationships in an organization.
  • The exception: you’re intentionally running a business that connects meritocracy and materialism. Some trading operations fit that description. But you’re not likely to confuse them with high trust environments anyway.

2. The highest performer is a values-offender.

  • Name the 2-3 smartest, highest-bonus, most successful persons in your organization.  Does at least one of them get there by thumbing his or her nose at your avowed corporate values? Then you have a problem.
  • Values mean nothing if they are not enforced. Very few values statements have exceptions clauses (“…unless you can make a really profitable sale..”). What part of “team player,” “integrity,” or “client-focused” do you think rhymes with not showing up at team events, obfuscation, or self-aggrandizing?
  • Nothing shoots holes in values statements like blatant hypocrisy.

3. Blame is an art form.

  • Blame is the opposite of responsibility. If leadership means anything, it means taking responsibility. If the first words out of leaders’ mouths in the face of difficulty are to blame the situation or another person, what you have is the absence of leadership.
  • Don’t confuse an explanation with an excuse. Explanations are important; they help us know what to do differently next time. They do not, however, let anyone off the hook. Leaders can’t be let off the hook; that’s part of the definition of leadership.
  • Blame and its twin “inability to confront” corrode trust. They both try to disconnect responsibility from the truth. Leaders don’t do that.

4. “Need to know” is your catchphrase – and you’re not in the military.

  • The military, and military contractors, legitimately operate on a “need to know” basis. Not too many others do. It’s an easy rationalization that leads to low trust.
  • If I say you don’t need to know something (outside the military), it means you can’t be trusted with the information. Maybe you’re incompetent, maybe you’re a blabbermouth, maybe you’ll misinterpret it; there can be many reasons for low trust. But they’re all low trust.
  • If I don’t understand or accept why I have no need to know, then I will resent you telling me. Resentment leads to all kinds of avenues, none of them good, and all of them low-trust at heart. Need-to-know erodes trust.
  • None of them above is any different because it’s a policy: a policy to withhold the truth systemically just means you have a systemic approach to withholding the truth. Now you have a whole organization that is untrusting.

5. The need to “have a positive outlook” trumps the need to tell the truth.

  • Many a leader has said, “We need to keep people’s morale up, make sure they hear this the right way, don’t let them get depressed.” That way lies trouble. Because the truth has a way of getting out.
    • Most people in most situations would prefer to hear the truth, to make up their own minds. They don’t trust people who assume they know better.  Remember Colonel Jessup in A Few Good Men, yelling, “The truth! You can’t handle the truth!” Don’t be that guy.

In the next post, we’ll explore 5 ways in which products and services can indicate a low-trust organization.

Trust Tip Video: Get Off Your “S”

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We want our clients and partners to trust us and so we often focus on what we can do better to appear, and to be, more trustworthy. But even more than doing certain things, we have to stop doing one thing in particular.

We need to get off of our habitual Self-Orientation. As my colleague, Andrea Howe, says we need to Get Off Our S.

What does that mean, and how do you do it? That’s the subject of this one-minute Trust Tip.

For more information about Self-Orientation, try this article on The Trust Equation.

If you like the Trust Tip Video series, and you like our occasional eBooks, why not subscribe to make sure you get both? Every 2-4 weeks we send you selected high-quality content. We mailed out our latest eBook just yesterday with another scheduled in two weeks.

To subscribe, click here, or got to http://bit.ly/trust-subscribe.

It’s all about Tools that Work–For Your Work.

25 Warning Signs You Have a Low-Trust Organization: Part 2 of 5

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It’s not impossible to find a high-trust team in a low-trust organization – we’ve seen a few – but not too many. For the most part, low-trust organizations are made up of low-trust teams.

This is the second in a series of five, totaling 25 warnings signs in:

Team Warning Signs of a Low-Trust Organization

Look around the teams in your environment. Do they have some of these characteristics? Then you might be a member of a low-trust organization.

1. A low-trust team isn’t productive.

  • It misses milestones. It doesn’t deliver on time, or on spec. The team doesn’t do what it says it will do. The team is unreliable.
  • It produces mediocre work. It settles for what looks to be low risk, getting the lowest common denominator. It chokes off innovation in the name of risk, often masking jealousy and NIH (not invented here) Syndrome.
  • It fails to achieve its goals. Goal failure is more than milestone failure writ large. It speaks to a failure of common purpose and common commitment.

2. Low-trust teams typically form sub-groups and cliques within them.

  • There are flurries of private emails and hushed conversations. This is sub-team bonding, not even tribal – it is transient, shallow, and superficial – Mean Girls bonding.
  • Team members are guarded in their communications. They are concerned someone else might hear, and that would be in principle a bad thing. It’s the ‘in principle’ part that’s worrisome.
  • Information is hoarded as a source of political power, rather than shared to create greater team power and organizational success.

3. Low-trust teams are less than the sum of their parts.

  • A great team – even a just pretty good team – can accomplish so much more than simply the sum of its parts. But a low-trust team can’t.
  • They choke off innovation and personal growth – things that happen organically even in a neutral, social organization. A low-trust team isn’t benign, it’s toxic.
  • People are massively influenced by those around them – a group of low-trust people can bring even a strong team player down to their level of low trust.
  • If the team is bureaucratically protected from competition, it will have low turnover among a core group and high turnover from the occasional newcomer. If the team is in a competitive environment, it will show high turnover everywhere. No one likes staying.

4. A low trust team is addicted to faux team-ness, happy talk, not real team walk.

  • We can’t prove this, but we sometimes wonder if the presence of those motivational posters isn’t negatively correlated with team behavior (or is that just us being cynical?)
  • Lip service is the coin of the realm, because to be honest would be to acknowledge the existence of low trust. Honesty is what distinguishes a merely critical team from a low-trust team; the latter is disengaged.
  • The opposite of low-trust teams isn’t competitive, meritocratic teams; it is teams who know enough to wish they were trust-based, and try to pretend to appear so.
  • There is frequently a high-performer, one who achieves great results but does not follow the values. This manifest unfairness results in resentment among the rest of the team.

5. A low-trust team has trouble collaborating.

  • Low-trust teams are likely to prefer individual compensation schemes; they don’t believe in, or trust, the ability of the team to do well for them, preferring to fend for themselves.
  • Collaboration drives innovation; but low-trust teams exalt solo work, thus buying into the “solo inventor” myth of innovation.

If teams in your ecosphere look like this, you may be hanging around a low-trust organization.

For some ideas on how to improve trust, see Three Strategies to Improve Business’s Trust.

In the next post we’ll explore Five Warning Signs in Leadership that suggest a low-trust organization.

 

Story Time: How One Conversation Changed Everything

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Our Story Time series brings you real, personal examples from business life that shed light on specific ways to lead with trust. Our last story told a tale of risky business. Today’s anecdote zeroes in on the importance of being willing to interrupt the status quo.

A New Anthology

When it comes to trust-building, stories are a powerful tool for both learning and change. Our new book, The Trusted Advisor Fieldbook: A Comprehensive Toolkit for Leading with Trust (Wiley, October 2011), contains a multitude of stories. Told by and about people we know, these stories illustrate the fundamental attitudes, truths, and principles of trustworthiness.

Today’s story is excerpted from our chapter on shifting from tactics to strategy. It demonstrates how simple it can be to dramatically alter the nature of a working relationship, and pave the way for delivering far greater value.

From the Front Lines: Upping the Ante

Sarah Agan tells us about the conversation that changed everything with her client, John.

“I had just joined a new consulting firm and was asked to take over as the engagement manager for a project that I soon learned was in dire straits. My client John was happy—he was responsible for a high-priority government-wide initiative with the potential to catapult his career, he had a high-end strategy firm by his side (that was us), and he was getting everything he thought he wanted—a well-documented plan identifying key investments required to guard against terrorist attacks.

“The problem was this: my team was very unhappy. Imagine a group of super-bright, creative, energized young graduates, well-trained in strategy development and execution, assigned to a high-visibility project, sitting in a windowless conference room formatting Excel spreadsheets. It was a troubled project that everyone in my firm had heard about and no one wanted to work on.

“While it was tempting to step in and make a dramatic move, I bided my time. I focused first on developing my relationship with John, understanding his interests and priorities. In several of our initial meetings he made reference to our team as his ‘administrative support.’ At first, I just filed it away. He was happy with the arrangement. He had no idea what he could or should expect from us.

“I also made a point to find out more about how our company had ended up in this predicament. We had fallen into the trap of being seduced by a lucrative long-term contract, doing whatever it took to keep the funding coming.

“One day when John referred to us again as his ‘administrative support,’ I decided it was time to speak up.

“I don’t recall being particularly nervous at the time. I just spoke from the heart: ‘John, this is at least the third time I’ve heard you refer to us as your administrative support. If that’s what you truly feel you need, let us help you find someone who does this as a core competency at a fraction of what you are paying us. If you’re interested in doing things more strategically, I’d love to have that conversation.’

“From that moment, everything shifted. The nature of all our conversations changed. The team began to bring ideas to the table, like helping John host a national workshop—with representatives from across the government, academia, and private industry—so that John could engage all his stakeholders in a way that they would have some ownership for the nationwide plan. It was an extraordinary workshop John’s successor is still talking about years later.

“Now we were positioned to deliver the kind of value we were truly capable of. The project that no one wanted to be on became a project people wanted to be part of.

“The biggest lesson for me in all of this was the importance of being willing to interrupt the status quo and say what had been left unsaid for too long in order to focus on what really mattered to John. Looking back, it was a pretty risky move. It was also the right one. Nothing ventured, nothing gained.”

—Sarah Agan

What’s been left unsaid for too long in one of your relationships?

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Many Trusted Advisor programs now offer CPE credits.  Please call Tracey DelCamp for more information at 856-981-5268–or drop us a note @ [email protected].