Entries by Andrea P. Howe

The 80/20 rule for Virtual Relationships (Part IV): Double-Down and Ramp Up the Rational Trust Builders

The initial post of this blog series introduced what we called the (new) 80/20 rule for virtual relationships, warning that focusing too much on the “virtual” part of “virtual relationships” could lead to missed opportunities and damaging long-term consequences. In that post, we pointed out that relationship-building and selling aren’t really different these days, in […]

The 80/20 rule for Virtual Relationships (Part III): Double-Down and Ramp Up Intimacy

In the first post of this four-part blog series, we introduced what we called the (new) 80/20 rule for virtual relationships. For anyone seeking a “silver bullet” to build virtual relationships, focusing too much on the “virtual” part of “virtual relationships” becomes an easy distraction from what really matters. Now is the time for 80% […]

The 80/20 rule for Virtual Relationships (Part II): Using the Trust Equation to Double-Down and Ramp Up

We recently introduced what we call the (new) 80/20 rule for virtual relationships. In the first of this four-part blog series, we acknowledged that it’s anything but business as usual these days, but cautioned that focusing too much on the “virtual” part of “virtual relationships” could lead to missed opportunities and damaging long-term consequences. We […]

The 80/20 rule for Virtual Relationships (Part I): Beware the Seductive View That “It’s Different Now”

This post was co-authored by Andrea P. Howe and Noelle Mykolenko. Virtual, virtual, virtual. It’s all the rage now. Virtual meetings. Virtual teams. Virtual selling. There is no shortage of Google results boasting “11 Tips,” “5 Ways,” and “The One Thing You Need to Know.” Sales and relationship training providers are quick to tell you […]

An Old Standby for a New Normal

To say there is no shortage of COVID-19-related “best advice” out there is an understatement. Which means one thing that’s in short supply is focus. This post aims to help fill that void as we manage our new normal while also tending to our relationships, both personal and at work. Enter The Trust Equation—a time- and recession-tested […]

Are trust-building conversations different for women? In at least one case, absolutely.

We had a really interesting discussion in a team meeting the other day about a trust-building technique that we’ve been espousing for years (one that Charlie Green first wrote about in Trust-Based Selling in 2005 and has been a favorite of mine ever since he taught it to me). We talked about how that technique, when used […]

How Not to Write a Rejection Letter

This post was originally published on The Get Real Project. — I got a rejection letter recently from a committee for one of those mega-conferences, letting me know my speaker proposal had not been accepted. The letter was unbelievably polite. And therefore so very painful to read. Here’s what they wrote, and what I wish […]

Story Time: Want a Relationship Breakthrough? Role-Play Your Client.

Our Story Time series brings you real, personal examples from business life that shed light on specific ways to lead with trust. Our last story proved that good intentions won’t keep you from screwing up. Today’s story highlights the business value of taking time to see the world from another’s perspective. A New Anthology When […]