A Cautionary Tale for Marketers: Do’s and Don’t’s from the Perspective of the Marketed-To
Two examples provide bookends: how to do online marketing, and how not go.
Lessons in Strategic Communications from an Admiral
Admiral Mike Mullen gives a few lessons in listening
SubText Messaging
Think about the subliminal messages we're sending when we're supposedly communicating.
Why Laughter Might Win the Proposal
Levity has a much more serious place in the business world than we let on.
Lessons in Propaganda: What Politicians Learned from Business
The cynicicism in politics comes in part directly from business practices politicians have absorbed.
Two Pros on Powerful Presentations
The best presenters draw on a variety of skills
The Cold War, the Hot Line and Twitter
Communication can be a less is more kind of a thing.