I’m Selling Hammers, You Look Like a Nail
You know the old line, "If you've got a hammer, everything looks like a nail." It means we tend to see the world through our own frames of reference. It's…
A Cautionary Tale for Marketers: Do’s and Don’t’s from the Perspective of the Marketed-To
Two examples provide bookends: how to do online marketing, and how not go.
Is Your Marketing Poisoning the Well?
How using anti-customer tactics to solicit business will cost you
When Service Companies Shouldn’t Talk about Products
It's OK to talk about "products" in a service company--just don't do say it to the customers.
Digital and Analogue Social Networks and Pharma
Exploration of digital social networks can give insights into "normal" networks--like the relatiionship of pharma companies to their customers.
Blogging vs. Podcasting
It's not an either-or choice, it's a both thing.