Trust in the Time of the COVID-19 Pandemic (Episode 38)Trust Matters,The Podcast
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Welcome to the newest episode of Trust Matters, The Podcast. Listeners submit their personal questions about professional relationships, trust, and business situations to our in-house expert Charles H. Green, CEO, Trusted Advisor Associates and co-author of The Trusted Advisor.
A leader in a consulting firm writes in desperately trying to figure out how to manage business development and clients during the COVID-19 pandemic. She asks “Do you have any ideas about how to build trust with potential clients in a time of crisis like this?”
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Is this a question or a comment?
We’ve stopped billing the clients – they are in pain – they’ve pretty much had a meltdown so far. Clients cancelling, not booking, not communicating. We’ve said we are standing by them. We’ll help them get ready for when we come out the other side. We don’t have the answers – but if we can help them, be there for them, that might be enough. And the chips will fall wherever in the future.
What else would you do? Stay home and watch TV? I think that option would make me feel pretty mean spirited – I’d like to feel I’m better than that.
Totally agree, Chris. Thanks.