A Client for 50 Years
How do you get long-lasting, repeating, long-term clients? Like for 50 years? It's simple.
The Open Letter Main Street CEOs Should Write to Wall Street
What if a CEO told Wall Street they were going to be straight with earnings and management? Could Wall Street handle it?
Why Attraction is Worth More Than Retention
The ubiquitous phrase "attract and retain" is usually considered two-sided. It's not--attraction is more important.
How Measurement Destroys Trust
Short term measurement of human-related themes--like trust--tends to destroy the thing being measured by turning it into a means to an end.
Customer Loyalty Meets Rate Tarts
Customer loyalty has been eroded; originally a holistic strategic concept, it has been degraded to the status of commercial prositution.