Why We Don’t Trust Companies Part IV: The Solution
My last three posts – here, and here, and here – were about why we don't trust companies. To review the bidding, I've said it's because: Trust is predominantly personal in nature – a fact…
Why We Don’t Trust Companies, Part II – the Three M’s
Yesterday I wrote about three fundamental reasons that most companies aren't trusted: trust is mainly personal, most companies don't understand trust, and they make bad choices of tools to enhance trust. Let's…
Why We Don’t Trust Companies Part I
People don't trust companies very much. Sure, we trust some companies more than others, and sometimes we trust them more than government (sometimes not), but when you think of someone…