We’ve Got the Hamburgers: a Customer Service Classic
A good customer service attitude depends on generosity, not selfishness.
The Subprime Mortgage Crisis Viewed in the 12-Year Rear View Mirror
The subprime mortgage crisis was a classic good experiment gone horribly wrong; trust can’t be gained from information alone.
The Point of Listening Is Not What You Hear, but the Hearing Itself
The important thing about listening is not what you hear, but the fact that you are hearing.
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THE TRUSTED ADVISOR FIELDBOOK
The pragmatic, field-oriented follow-on to the classic The Trusted Advisor. Green and Howe go deep into the how-to’s of trusted business relationships—loaded with stories, exercises, tips and tricks, and deeply practical advice.
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TRUST-BASED SELLING
“Sales” and “Trust” rarely inhabit the same sentence. Customers fear being “sold” — they suspect sellers have only their own interests at heart. Is this a built-in conflict? Or can sellers serve buyers’ interests and their own as well? The solution is simple to state, hard to live—and totally worth the effort.