Beta Software You Can’t Trust
The trend toward putting out beta software to the public has gone too far; you can’t trust it.
Mummers, Trust, and the Threat of Violence
Mummery as mutual threat and a method of creating trust
Customers and Bottled Water: It’s the Coverup Not the Crime
Public Water Supply labelling is anathema to bottlers; but truth-telling turns out to be not so bad.
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THE TRUSTED ADVISOR FIELDBOOK
The pragmatic, field-oriented follow-on to the classic The Trusted Advisor. Green and Howe go deep into the how-to’s of trusted business relationships—loaded with stories, exercises, tips and tricks, and deeply practical advice.
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TRUST-BASED SELLING
“Sales” and “Trust” rarely inhabit the same sentence. Customers fear being “sold” — they suspect sellers have only their own interests at heart. Is this a built-in conflict? Or can sellers serve buyers’ interests and their own as well? The solution is simple to state, hard to live—and totally worth the effort.