The CEO vs. the Bankers: Death by Transactions
An increasing focus on transactions is causing strategic–and moral–blindness.
The November Carnival Of Trust
November Carnival of Trust, Reviewing the 10 Best posts on trust in October
Ruining Trust by Taxing Mistrust: the False Negatives Scam
When a company plays it absurdly safe, you’re in effect paying their insurance bill; consumers pay the cost of false negatives, while the company benefits.
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THE TRUSTED ADVISOR FIELDBOOK
The pragmatic, field-oriented follow-on to the classic The Trusted Advisor. Green and Howe go deep into the how-to’s of trusted business relationships—loaded with stories, exercises, tips and tricks, and deeply practical advice.
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TRUST-BASED SELLING
“Sales” and “Trust” rarely inhabit the same sentence. Customers fear being “sold” — they suspect sellers have only their own interests at heart. Is this a built-in conflict? Or can sellers serve buyers’ interests and their own as well? The solution is simple to state, hard to live—and totally worth the effort.