The November Carnival Of Trust
November Carnival of Trust, Reviewing the 10 Best posts on trust in October
Ruining Trust by Taxing Mistrust: the False Negatives Scam
When a company plays it absurdly safe, you’re in effect paying their insurance bill; consumers pay the cost of false negatives, while the company benefits.
We’ve Got the Hamburgers: a Customer Service Classic
A good customer service attitude depends on generosity, not selfishness.
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THE TRUSTED ADVISOR FIELDBOOK
The pragmatic, field-oriented follow-on to the classic The Trusted Advisor. Green and Howe go deep into the how-to’s of trusted business relationships—loaded with stories, exercises, tips and tricks, and deeply practical advice.
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TRUST-BASED SELLING
“Sales” and “Trust” rarely inhabit the same sentence. Customers fear being “sold” — they suspect sellers have only their own interests at heart. Is this a built-in conflict? Or can sellers serve buyers’ interests and their own as well? The solution is simple to state, hard to live—and totally worth the effort.