Ode to Distrust
Ford Harding writes about the dangers of dismissing distrust
Short-term Measurement, Si: Short-Term Management, Non
Starbucks is a great example focusing on long-term value, not misleading short-term metrics
Web Trust 2.0 vs Web Trust 3.0
Web 2.0 enhances digital trust, but not in just one way.
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THE TRUSTED ADVISOR FIELDBOOK
The pragmatic, field-oriented follow-on to the classic The Trusted Advisor. Green and Howe go deep into the how-to’s of trusted business relationships—loaded with stories, exercises, tips and tricks, and deeply practical advice.
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TRUST-BASED SELLING
“Sales” and “Trust” rarely inhabit the same sentence. Customers fear being “sold” — they suspect sellers have only their own interests at heart. Is this a built-in conflict? Or can sellers serve buyers’ interests and their own as well? The solution is simple to state, hard to live—and totally worth the effort.