Real World Trust-Based Selling: Case Study 10
A fine example of selling by helping others from the software industry.
Great Moments in Self-Regulation: Financial Planners and CFP Board
Financial planners need to continue moving in the direction of greater fiduciary responsibilty; much of the resistance comes from within.
Review of Rules to Break and Laws to Follow by Peppers and Rogers
Peppers and Rogers new book gives a new critique of the epidemic of short-termism in business.
Talk To Us
Build deeper trust with your clients and colleagues
THE TRUSTED ADVISOR FIELDBOOK
The pragmatic, field-oriented follow-on to the classic The Trusted Advisor. Green and Howe go deep into the how-to’s of trusted business relationships—loaded with stories, exercises, tips and tricks, and deeply practical advice.
FIND OUT MORE
TRUST-BASED SELLING
“Sales” and “Trust” rarely inhabit the same sentence. Customers fear being “sold” — they suspect sellers have only their own interests at heart. Is this a built-in conflict? Or can sellers serve buyers’ interests and their own as well? The solution is simple to state, hard to live—and totally worth the effort.
THE TRUSTED ADVISOR
This classic book explores the paradigm of trust through the filter of professional services. It is a blend of thought and practice, clear ideas and practical suggestions, and it has found a place on many professionals’ working bookshelves.