Day 2 of 5: Trust-based Business Development in a Recession: Principle 1, Client Focus
Trust Principles are even more important for business development in a downturn; here are 25 or so specific trust-based ideas for selling in a recession.
Trust-based Business Development in a Recession
Applying the Four Trust Principles to business development makes even more sense in a downturn than in an upturn.
I Screwed Up
An object example in good behavior from, of all places, politics.
Talk To Us
Build deeper trust with your clients and colleagues
THE TRUSTED ADVISOR FIELDBOOK
The pragmatic, field-oriented follow-on to the classic The Trusted Advisor. Green and Howe go deep into the how-to’s of trusted business relationships—loaded with stories, exercises, tips and tricks, and deeply practical advice.
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TRUST-BASED SELLING
“Sales” and “Trust” rarely inhabit the same sentence. Customers fear being “sold” — they suspect sellers have only their own interests at heart. Is this a built-in conflict? Or can sellers serve buyers’ interests and their own as well? The solution is simple to state, hard to live—and totally worth the effort.
THE TRUSTED ADVISOR
This classic book explores the paradigm of trust through the filter of professional services. It is a blend of thought and practice, clear ideas and practical suggestions, and it has found a place on many professionals’ working bookshelves.