I Screwed Up
An object example in good behavior from, of all places, politics.
SubText Messaging
Think about the subliminal messages we’re sending when we’re supposedly communicating.
Trust, Trust, Trust
The talk about trust is approaching a zenith–but just what trust are we talking about?
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THE TRUSTED ADVISOR FIELDBOOK
The pragmatic, field-oriented follow-on to the classic The Trusted Advisor. Green and Howe go deep into the how-to’s of trusted business relationships—loaded with stories, exercises, tips and tricks, and deeply practical advice.
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TRUST-BASED SELLING
“Sales” and “Trust” rarely inhabit the same sentence. Customers fear being “sold” — they suspect sellers have only their own interests at heart. Is this a built-in conflict? Or can sellers serve buyers’ interests and their own as well? The solution is simple to state, hard to live—and totally worth the effort.