Why Attraction is Worth More Than Retention
The ubiquitous phrase “attract and retain” is usually considered two-sided. It’s not–attraction is more important.
February Carnival of Trust is Up
The February Carnival of Trust is Up.
Wanted: Executives with Integrity, or At Least a Sense of Shame
Regulatory policies need to focus on integrity, not just behavioral processes.
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THE TRUSTED ADVISOR FIELDBOOK
The pragmatic, field-oriented follow-on to the classic The Trusted Advisor. Green and Howe go deep into the how-to’s of trusted business relationships—loaded with stories, exercises, tips and tricks, and deeply practical advice.
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TRUST-BASED SELLING
“Sales” and “Trust” rarely inhabit the same sentence. Customers fear being “sold” — they suspect sellers have only their own interests at heart. Is this a built-in conflict? Or can sellers serve buyers’ interests and their own as well? The solution is simple to state, hard to live—and totally worth the effort.