Bank Credit Cards: Not-Illegal Does Not Equal Ethical
The behavior of some banks’ credit card operations is a flagrant attempt to confuse lack of illegality with ethical behavior.
The Book You Sold Me Is Not the Book I Bought
The inbound marketing train was on track to get me, and it did.
Buddhist Capitalism
Here’s what’s wrong with current business education, indeed current business thinking—in a nutshell. The current issue of the MIT-Sloan Management Review trumpets the main feature: "Sustainability as Competitive Advantage." You really don’t have to go any further. The clear implication is in the syntax: do this (little) thing, and you’ll get this (big) thing. Do […]
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THE TRUSTED ADVISOR FIELDBOOK
The pragmatic, field-oriented follow-on to the classic The Trusted Advisor. Green and Howe go deep into the how-to’s of trusted business relationships—loaded with stories, exercises, tips and tricks, and deeply practical advice.
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TRUST-BASED SELLING
“Sales” and “Trust” rarely inhabit the same sentence. Customers fear being “sold” — they suspect sellers have only their own interests at heart. Is this a built-in conflict? Or can sellers serve buyers’ interests and their own as well? The solution is simple to state, hard to live—and totally worth the effort.
THE TRUSTED ADVISOR
This classic book explores the paradigm of trust through the filter of professional services. It is a blend of thought and practice, clear ideas and practical suggestions, and it has found a place on many professionals’ working bookshelves.