Buddhist Capitalism
Here’s what’s wrong with current business education, indeed current business thinking—in a nutshell. The current issue of the MIT-Sloan Management Review trumpets the main feature: "Sustainability as Competitive Advantage." You really don’t have to go any further. The clear implication is in the syntax: do this (little) thing, and you’ll get this (big) thing. Do […]
An Easy Way to Increase Your Trust Quotient
I was on the plane yesterday from New York to Seattle. It’s a breakfast flight. The menu has three options: French toast, omelette, or cereal with banana. The woman next to me—healthy, casually but not inexpensively dressed, a bag full of intellectual reading material—I peg as a clear cereal-banana candidate. She does not disappoint. When […]
Do You Trust Anonymous?
Would you trust an anonymous person? Turns out, you just might.
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THE TRUSTED ADVISOR FIELDBOOK
The pragmatic, field-oriented follow-on to the classic The Trusted Advisor. Green and Howe go deep into the how-to’s of trusted business relationships—loaded with stories, exercises, tips and tricks, and deeply practical advice.
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TRUST-BASED SELLING
“Sales” and “Trust” rarely inhabit the same sentence. Customers fear being “sold” — they suspect sellers have only their own interests at heart. Is this a built-in conflict? Or can sellers serve buyers’ interests and their own as well? The solution is simple to state, hard to live—and totally worth the effort.