When Empathy’s Not Enough
Empathy is generally considered a virtue. But is it enough? And if it’s fake, is it too much?
Trust Summit Oct 23: More Details
Dear Trust Matters readers: Normally at this time of the month we send out an ebook—either a new set of articles, or selections from the Trust Matters blog. This month is a little different. On October 23rd, I’m participating in a Trust Summit—a breakfast meeting-cum-panel discussion with four leading voices on the subject of trust […]
A Client for 50 Years
How do you get long-lasting, repeating, long-term clients? Like for 50 years? It’s simple.
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THE TRUSTED ADVISOR FIELDBOOK
The pragmatic, field-oriented follow-on to the classic The Trusted Advisor. Green and Howe go deep into the how-to’s of trusted business relationships—loaded with stories, exercises, tips and tricks, and deeply practical advice.
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TRUST-BASED SELLING
“Sales” and “Trust” rarely inhabit the same sentence. Customers fear being “sold” — they suspect sellers have only their own interests at heart. Is this a built-in conflict? Or can sellers serve buyers’ interests and their own as well? The solution is simple to state, hard to live—and totally worth the effort.