Trust-based Selling Between Cultures
The hardest thing about describing Trust-based Selling to Americans is the idea that the first step in selling has nothing to do with selling. They just don’t get it. Maybe this will help. Jim Peterson—lawyer, accountant, former newspaper columnist, blogger—told me this delightful story about himself. I’m an American, and had moved to Paris as […]
TrustedAdvisor Associates Workshops & Events, Winter 2010-11
Join us at one or more upcoming Trusted Advisor Associates events. In January we’ll be hosting or participating in events in Fairfield, New Jersey; Seattle, Washington; Portland, Oregon and through the globally accessed radio show "Trust Across America." Also, a few words about the new Trusted Advisor Mastery Program, and an offer to vote in […]
Beyond 51 percent: Gaining Buy-In
Lessons in how to be heard and having influence.
Talk To Us
Build deeper trust with your clients and colleagues
THE TRUSTED ADVISOR FIELDBOOK
The pragmatic, field-oriented follow-on to the classic The Trusted Advisor. Green and Howe go deep into the how-to’s of trusted business relationships—loaded with stories, exercises, tips and tricks, and deeply practical advice.
FIND OUT MORE
TRUST-BASED SELLING
“Sales” and “Trust” rarely inhabit the same sentence. Customers fear being “sold” — they suspect sellers have only their own interests at heart. Is this a built-in conflict? Or can sellers serve buyers’ interests and their own as well? The solution is simple to state, hard to live—and totally worth the effort.
THE TRUSTED ADVISOR
This classic book explores the paradigm of trust through the filter of professional services. It is a blend of thought and practice, clear ideas and practical suggestions, and it has found a place on many professionals’ working bookshelves.