Should I Start Consulting Or Stay In-House? (Episode 28) Trust Matters, The Podcast
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Podcast: EmbedSubscribe to TrustMatters, The Podcast RSS This is the newest of Trust Matters, The Podcast. Listeners submit their personal questions about professional relationships, trust, and business situations to our in-house expert Charles H. Green, CEO, Trusted Advisor Associates. An experienced B2B, technology Product Leader asks, “Should I break out and become a SME Consultant, […]
Trust Matters, The Podcast: The Ghosting of Business Future (Episode 27)
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Podcast: EmbedSubscribe to TrustMatters, The Podcast RSS This is the newest of Trust Matters, The Podcast. Listeners submit their personal questions about professional relationships, trust, and business situations to our in-house expert Charles H. Green, CEO, Trusted Advisor Associates. The owner of a small tech consultancy talks about her recent experience being ghosted by a […]
The Dark Art of Ghosting in Business
I first became aware of “ghosting” as a concept over a decade ago, when a young friend informed me she had been “Caspered” by a boyfriend. I had to ask her to explain. In case you’re as clueless today as I was at the time, here’s the Urban Dictionary’s definition. Key line: The act of […]
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THE TRUSTED ADVISOR FIELDBOOK
The pragmatic, field-oriented follow-on to the classic The Trusted Advisor. Green and Howe go deep into the how-to’s of trusted business relationships—loaded with stories, exercises, tips and tricks, and deeply practical advice.
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TRUST-BASED SELLING
“Sales” and “Trust” rarely inhabit the same sentence. Customers fear being “sold” — they suspect sellers have only their own interests at heart. Is this a built-in conflict? Or can sellers serve buyers’ interests and their own as well? The solution is simple to state, hard to live—and totally worth the effort.