Upcoming Events and Appearances: Trusted Advisor Associates
Join us at one or more upcoming Trusted Advisor Associates events. This Spring, we’ll be hosting and participating in events in Washington, DC; Fargo, ND; Boston, MA; London, England and through globally accessed webinars. Also, a word about the Trusted Advisor Mastery Program. —————————————- Fri. Apr. 15th Global Charles H. Green Charles H. Green will […]
It’s ‘Real Simple’: Five Ways to Make a Good First Impression
Nestled between the delicious food shots and cool clothes in the April print issue of Real Simple magazine is a gem of an article called “Life Lessons: 5 Ways to Make a Good Impression.” Forget firm handshakes and eye contact, shined shoes and prep for the meeting. Real Simple asked five experts to chime in, […]
The April Trust Matters Review
Jessie Gruman asks what it means for your doctor to trust you. Seems straightforward, but it isn’t. Do we even know what trust means? Suzanne Bates discusses how one of her first bosses got the best ideas from his employees. See if you can spot how his technique was trust related and how it can […]
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THE TRUSTED ADVISOR FIELDBOOK
The pragmatic, field-oriented follow-on to the classic The Trusted Advisor. Green and Howe go deep into the how-to’s of trusted business relationships—loaded with stories, exercises, tips and tricks, and deeply practical advice.
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TRUST-BASED SELLING
“Sales” and “Trust” rarely inhabit the same sentence. Customers fear being “sold” — they suspect sellers have only their own interests at heart. Is this a built-in conflict? Or can sellers serve buyers’ interests and their own as well? The solution is simple to state, hard to live—and totally worth the effort.