Employee Engagement: The Means, or The End?
Please take two deep breaths to calm yourself and find a place of zen before answering the below question. All calmed? Good. From that place of inner peace and quiet, ask yourself which of the following two statements you more strongly agree with: (Answer instantly, don’t over-think): The purpose of business is to make people […]
Upcoming Events and Appearances: Trusted Advisor Associates
Join us at one or more upcoming Trusted Advisor Associates events. This Spring, we’ll be hosting and participating in events in New York, NY; Washington, DC; Fargo, ND; Boston, MA; London, England and through globally accessed webinars. Also, a word about the Trusted Advisor Mastery Program. —————————————- Mon. Apr. 4th Global Charles H. Green Charlie […]
The Five Essential Trust Skills: Don’t Leave Home Without Them
A competency model won’t answer the mail when it comes to building trustworthiness—in fact, there’s risk in attempting to reduce trust to a series of behavioral definitions. At the same time, there is value in culling down the essential skills of a Trusted Advisor to a practical number. I narrow it down to the following […]
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THE TRUSTED ADVISOR FIELDBOOK
The pragmatic, field-oriented follow-on to the classic The Trusted Advisor. Green and Howe go deep into the how-to’s of trusted business relationships—loaded with stories, exercises, tips and tricks, and deeply practical advice.
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TRUST-BASED SELLING
“Sales” and “Trust” rarely inhabit the same sentence. Customers fear being “sold” — they suspect sellers have only their own interests at heart. Is this a built-in conflict? Or can sellers serve buyers’ interests and their own as well? The solution is simple to state, hard to live—and totally worth the effort.