The May Trust Matters Review
Charles Ferguson, the Oscar Winning director of Inside Job discusses how funding for economists influences their research and contributes to economics problems. The pull quote, which I’ll leave for you to find, would be about how many times he found economists writing something that was against the interests of their funding sources. Don Tennant speaks […]
Upcoming Events and Appearances: Trusted Advisor Associates
Join us at one or more upcoming Trusted Advisor Associates events. This Spring, we’ll be hosting and participating in events in Cambridge, MA; Boston, MA; London, England; Washington DC and through globally accessed webinars. Also, a word about the Trusted Advisor Mastery Program. —————————————- Fri. May 6th Cambridge, MA Charles H. Green Charlie Green will […]
Valuable Content Award Winners Announced
One of the hot issues on the web these days (along with curation and inbound marketing) is content. Actually, other than a short period where portals ruled the headlines, I’m not sure if “content” ever really went out of vogue. In any case, friend across the pond Sonja Jefferson runs Valuable Content. They do website […]
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Build deeper trust with your clients and colleagues
THE TRUSTED ADVISOR FIELDBOOK
The pragmatic, field-oriented follow-on to the classic The Trusted Advisor. Green and Howe go deep into the how-to’s of trusted business relationships—loaded with stories, exercises, tips and tricks, and deeply practical advice.
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TRUST-BASED SELLING
“Sales” and “Trust” rarely inhabit the same sentence. Customers fear being “sold” — they suspect sellers have only their own interests at heart. Is this a built-in conflict? Or can sellers serve buyers’ interests and their own as well? The solution is simple to state, hard to live—and totally worth the effort.
THE TRUSTED ADVISOR
This classic book explores the paradigm of trust through the filter of professional services. It is a blend of thought and practice, clear ideas and practical suggestions, and it has found a place on many professionals’ working bookshelves.