The Trusted Advisor: Still a Top Ten Business Book After Ten Years!
Late in the year 2000, The Trusted Advisor was published. It was my first book (Galford’s too), and lead author Maister’s 3rd. We had high hopes for it–but so does every author. It did well over the years. I think somewhere around senior associate level in accounting firms, 6th year associates in law firms, 5th […]
Upcoming Events and Appearances: Trusted Advisor Associates
Join us at one or more upcoming Trusted Advisor Associates events. This Spring, we’ll be hosting and participating in events in Washington, DC; Fargo, ND; Boston, MA; London, England and through globally accessed webinars. Also, a word about the Trusted Advisor Mastery Program. —————————————- Fri. Apr. 15th Global Charles H. Green Charles H. Green will […]
It’s ‘Real Simple’: Five Ways to Make a Good First Impression
Nestled between the delicious food shots and cool clothes in the April print issue of Real Simple magazine is a gem of an article called “Life Lessons: 5 Ways to Make a Good Impression.” Forget firm handshakes and eye contact, shined shoes and prep for the meeting. Real Simple asked five experts to chime in, […]
Talk To Us
Build deeper trust with your clients and colleagues
THE TRUSTED ADVISOR FIELDBOOK
The pragmatic, field-oriented follow-on to the classic The Trusted Advisor. Green and Howe go deep into the how-to’s of trusted business relationships—loaded with stories, exercises, tips and tricks, and deeply practical advice.
FIND OUT MORE
TRUST-BASED SELLING
“Sales” and “Trust” rarely inhabit the same sentence. Customers fear being “sold” — they suspect sellers have only their own interests at heart. Is this a built-in conflict? Or can sellers serve buyers’ interests and their own as well? The solution is simple to state, hard to live—and totally worth the effort.
THE TRUSTED ADVISOR
This classic book explores the paradigm of trust through the filter of professional services. It is a blend of thought and practice, clear ideas and practical suggestions, and it has found a place on many professionals’ working bookshelves.