Real People, Real Trust: A CEO You Should Know
Chip Grizzard (@chipgrizzard)is the CEO of Grizzard Communications Group, a nonprofit marketing and fundraising agency. Chip is the fourth-generation member of the Grizzard family to work at the 91-year-old company. Discover Chip’s candid replies to questions about what it really takes to be a Trusted Advisor and how to create a company that leads with […]
The Trust Reader volume 9
Welcome to the April ebook, Volume 9 of the Trust Reader. We use the Trust Reader series to announce the publication of new articles on the Trusted Advisor website. This month’s issue is made up of three articles, which share one broad theme: the relationship between giving and getting. This of course has implications for […]
Doctors and Lawyers: Consumers, Patients and Clients
Q. What do Paul Krugman (Nobel-prize-winning economist) and Scott Greenfield (criminal defense attorney) have in common? A. Both are occasionally wrong, but never in doubt. Q. What’s the difference between Paul Krugman and Scott Greenfield? A. In the recent case of markets and professional ethics, one of them is wrong—and it’s not Krugman. Krugman […]
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THE TRUSTED ADVISOR FIELDBOOK
The pragmatic, field-oriented follow-on to the classic The Trusted Advisor. Green and Howe go deep into the how-to’s of trusted business relationships—loaded with stories, exercises, tips and tricks, and deeply practical advice.
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TRUST-BASED SELLING
“Sales” and “Trust” rarely inhabit the same sentence. Customers fear being “sold” — they suspect sellers have only their own interests at heart. Is this a built-in conflict? Or can sellers serve buyers’ interests and their own as well? The solution is simple to state, hard to live—and totally worth the effort.
THE TRUSTED ADVISOR
This classic book explores the paradigm of trust through the filter of professional services. It is a blend of thought and practice, clear ideas and practical suggestions, and it has found a place on many professionals’ working bookshelves.