Upcoming Events and Appearances: Trusted Advisor Associates
Join us at one or more upcoming Trusted Advisor Associates events. This Summer, we’ll be hosting and participating in events in Washington DC and through globally accessed webinars. And a word about the Trusted Advisor Mastery Program. ———————————————————————————————- Wed. July 20th Washington, DC Andrea Howe (Rescheduled) Andrea will be speaking at the Washington DC Chapter […]
A #TrustTip Highlight Reel
We’re counting down the days until “The Trusted Advisor Fieldbook: A Comprehensive Toolkit for Leading with Trust,” a new book written by myself and Andrea Howe (to be published by Wiley Books, hitting the shelves on October 31) by lighting up the twittersphere with a series of daily Trust Tips. You can find these snippets […]
The Dishwasher’s Tale
During a recent conversation, a friend–General Counsel for a large listed company–mentioned that she does not feel appreciated by her CEO for all the work she does; and that feels disheartening. How often do we hear this? Is this a gender issue? Do females need to feel workforce appreciation more than males? A Little Appreciation […]
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THE TRUSTED ADVISOR FIELDBOOK
The pragmatic, field-oriented follow-on to the classic The Trusted Advisor. Green and Howe go deep into the how-to’s of trusted business relationships—loaded with stories, exercises, tips and tricks, and deeply practical advice.
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TRUST-BASED SELLING
“Sales” and “Trust” rarely inhabit the same sentence. Customers fear being “sold” — they suspect sellers have only their own interests at heart. Is this a built-in conflict? Or can sellers serve buyers’ interests and their own as well? The solution is simple to state, hard to live—and totally worth the effort.