Fighting Cynicism
When the advertising industry criticizes ads as being snide and cynical, something’s afoot.
Author Archive for: Charles H. Green
Entries by Charles H. Green
Trust Is the New Leadership In A Flat World
In an increasingly horizontal world, the key abilities are trust and influence of those outside the company, not just leadership of those within.
Now Pitching For Watergate: Roger Clemens
Roger Clemens is the latest to prove the cover-up is always worse than the crime.
A Valentines Day Sampler and Home Companion
Assorted history, customs and humor from valentine’s day
Decaying Social Trust and Moral Indignation
Mortgage lenders and consumers alike bought into the mortgage frenzy, selling their ethics and trustworthiness as they went–and got even more self-righteous.
Buy With the Heart, Justify With the Brain
Most business sales models are overly built on rational, cognitive “brain” notions of how people buy. The heart knows better.
Selling to the Primal Instinct in All of Us
Reflective listening, often recommended for adults, is effective in toddlers as well, suggesting a deep developmental basis for focusing on empathy rather than just data collection.
Lying to Get the Sale
The psychology of truth-telling and how it gets the sale.
Carnival of Trust for February is Up
February 2008 Carnival of Trust
Conversations with a Spambot
Transcript of a dialogue with a spammer