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Charles H. Green is founder and CEO of Trusted Advisor Associates LLC; read more about Charlie at http://trustedadvisor.com/cgreen/You can follow him on twitter @CharlesHGreen
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Review of David Maister’s new book Strategy and the Fat Smoker
The extensive use of money to incentivize desired behavior has a serious bad consequence; people stop doing things for their own sake, and just do them for money.
Banks using sleazy, slickster sales tactics are unaware that they are actually losing shareholder value by annoying customers.
Call for Submissions for the February Carnival of Trust
The pharma industry knows it has a trust problem, but making negative headlines in major business publications means its response strategy has to be judged a failure.
Trust betrayed has a way of lingering, even getting stronger over time.
People lie and cheat; what makes them do less of each is not sanctions, but values.
Candidate John McCain demonstrates the power of transparency in selling.
The generation gap about treatment of intellectual property rights is deeper; it’s about shifting norms of property.
According to a recent Braintrust study on B2B selling, only 33% of sales reps consistently hit their targets. Whether that data point reflects inaccurate goalsetting or a need for upskilling, that’s a lot of rejection. Losing a sale is a challenge that sits squarely at the intersection of business revenue and personal psychology. While it […]
We often think of establishing trust in business relationships in sales-related roles. For instance, if I have a product or service, I will tell you how my industry knowledge and credentials will make it clear I am the person you should buy from. In short, you can trust me. I know everything there is to […]