Entries by Charles H. Green

Sales, Surgeons and Profits

The NYTimes recently published Salesmen in the Surgical Suite, a look at some questionable sales practices in the US surrounding a robotic surgical technology called the da Vinci Surgical System, a product of Intuitive Surgical Inc. The article cites a case of severe damage to a patient due to inadequate training of surgeons, and a variety of documented […]

The Five Levels of Customer Focus

One of the Holy Icons of marketing is the concept of customer focus. It’s almost always used to signify a good thing, and something that is self-evident – that doesn’t require a lot of explanation. Of course, in reality things are a little more shades-of-grey. Here, then, is a guide for distinguishing between Five Levels […]

Insecure Egomaniacs

In April 2007, the New Yorker published an article by John Calapinto called The Interpreter. It describes Dan Everett, a linguistic researcher who lived for many years with a remote Amazonian tribe in Brazil, the Parahã. The Parahã consider their language to be vastly superior to all others, and show no interest in learning other languages. In […]

The New Leadership is Horizontal, Not Vertical

Several decades ago, when “leadership” became a Big Thing, it was heavily personality-based. It posited Leadership as something done by Leaders, who had learned the art of how to Lead. As a consultant friend of mine, Renee Wingo, put it, “It’s a subject whose proponents can’t figure out whether it’s a noun, a verb, or […]

The Math of Low Trust

Trust in business has declined in recent years. One reason why can be demonstrated with a bit of math. Assume two streams of income, with a net present value calculation for each. (I’ll use a 10% discount rate to simplify). Income stream A has a big payment in year 2 and then pays slightly more per year […]

The Case of the Untrustworthy Managers

A long time ago, in a land far away (known as “Texas”), I once had a consulting client. They operated a chain of convenience stores, and we had been brought in to address a serious case of high store manager turnover. Turnover was running about 150%, which meant the average store manager lasted only about […]

Trust, Scale, and the Corporation

I always have trouble answering a question I’m often asked: What company does a great job on trust?  Because the answer is some combination of, “it depends on the definition of trust,” and “hardly any.” Let me unpack that. Trustworthiness and the Corporation Mitt Romney’s metaphysics notwithstanding, corporations are not people, apart from a few […]

Why Experts Are Bad at Sales

If you’re a lawyer, accountant, management consultant, VAR, systems engineer, financial advisor, CRM expert, architect, IT services consultant or even an HR consultant – odds are that you’re ineffective at selling.  That’s the bad news. The good news is – it isn’t hard to get better.  If you do,  you’ll compete far more effectively against […]