Trust at the Car Dealership
I just bought a car. The last time I bought a car from a dealer was over 20 years ago, and it was a horrendous experience. Based on that experience, I never would have expected to use car buying as a positive example of trust. But the salesman I met last month, Frankie at CarMax, […]
Want a (Better) New Year’s Resolution?
Some years ago I wrote about a “Better New Year’s Resolution.” It was pretty good, if I do say so myself. For years I tried to improve on it, and never could. I finally stopped trying. Here it is again, not-so-new-and-improved, but still pretty good, I think. What do you think? My unscientific sampling […]
Pain Is Inevitable, Suffering Is Optional
I recently listened to Howard Stern’s interview with (Sir) Paul McCartney. One part stood out. Howard asked Paul about multiple instances where John Lennon had been cruel towards McCartney; didn’t he feel treated unfairly, hurt, resentful, Howard asked? Paul essentially replied that no, that was just John being John, that once you accepted that as […]
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THE TRUSTED ADVISOR FIELDBOOK
The pragmatic, field-oriented follow-on to the classic The Trusted Advisor. Green and Howe go deep into the how-to’s of trusted business relationships—loaded with stories, exercises, tips and tricks, and deeply practical advice.
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TRUST-BASED SELLING
“Sales” and “Trust” rarely inhabit the same sentence. Customers fear being “sold” — they suspect sellers have only their own interests at heart. Is this a built-in conflict? Or can sellers serve buyers’ interests and their own as well? The solution is simple to state, hard to live—and totally worth the effort.