Seth Godin vs. Peter Drucker
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Trust, Freedom and Resentment
Amsterdam, Schiphol Airport, flight lounge 52. I have 90 minutes of work to do in the business lounge. A few desks away from me sat a very large man, gobbling snacks, sweating—and wheezing, very loudly, with every breath. The more he went to get food, the louder he wheezed on return. He annoyed the hell […]
Empowering Incompetents
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THE TRUSTED ADVISOR FIELDBOOK
The pragmatic, field-oriented follow-on to the classic The Trusted Advisor. Green and Howe go deep into the how-to’s of trusted business relationships—loaded with stories, exercises, tips and tricks, and deeply practical advice.
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TRUST-BASED SELLING
“Sales” and “Trust” rarely inhabit the same sentence. Customers fear being “sold” — they suspect sellers have only their own interests at heart. Is this a built-in conflict? Or can sellers serve buyers’ interests and their own as well? The solution is simple to state, hard to live—and totally worth the effort.