Why ‘Trust Matters’
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Trust Tip 16: Get Beyond Fairness
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Trust, Democracy, and Capitalism
One business page, Sunday NYTimes. Two articles. Two distinct visions of our future. Andrew Sorkin’s “A Growing Aversion to Ticker Symbols” describes the seeming tsunami of private equity money creating a shadow economy, engulfing publicly traded stocks, escaping the scrutiny of Sarbanes Oxley and the SEC, and enabling CEO compensation even greater than we’ve seen […]
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THE TRUSTED ADVISOR FIELDBOOK
The pragmatic, field-oriented follow-on to the classic The Trusted Advisor. Green and Howe go deep into the how-to’s of trusted business relationships—loaded with stories, exercises, tips and tricks, and deeply practical advice.
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TRUST-BASED SELLING
“Sales” and “Trust” rarely inhabit the same sentence. Customers fear being “sold” — they suspect sellers have only their own interests at heart. Is this a built-in conflict? Or can sellers serve buyers’ interests and their own as well? The solution is simple to state, hard to live—and totally worth the effort.