Trust Tip 45: The Three-Second Rule
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The Horizontal Imperative
Immanuel Kant’s moral philosophy was summed up in his “categorical imperative:” Act only according to that maxim whereby you can at the same time will that it should become a universal law. Much has been written about this—I won’t add to it. Except to say its relevance is growing due to the “horizontal imperative.” […]
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THE TRUSTED ADVISOR FIELDBOOK
The pragmatic, field-oriented follow-on to the classic The Trusted Advisor. Green and Howe go deep into the how-to’s of trusted business relationships—loaded with stories, exercises, tips and tricks, and deeply practical advice.
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TRUST-BASED SELLING
“Sales” and “Trust” rarely inhabit the same sentence. Customers fear being “sold” — they suspect sellers have only their own interests at heart. Is this a built-in conflict? Or can sellers serve buyers’ interests and their own as well? The solution is simple to state, hard to live—and totally worth the effort.