Banks Behaving Badly: Or Is It Just Me?
Banks using sleazy, slickster sales tactics are unaware that they are actually losing shareholder value by annoying customers.
Call for Submissions for the February Carnival of Trust
Call for Submissions for the February Carnival of Trust
What the Pharmaceutical Industry Must Do to Regain Trust
The pharma industry knows it has a trust problem, but making negative headlines in major business publications means its response strategy has to be judged a failure.
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THE TRUSTED ADVISOR FIELDBOOK
The pragmatic, field-oriented follow-on to the classic The Trusted Advisor. Green and Howe go deep into the how-to’s of trusted business relationships—loaded with stories, exercises, tips and tricks, and deeply practical advice.
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TRUST-BASED SELLING
“Sales” and “Trust” rarely inhabit the same sentence. Customers fear being “sold” — they suspect sellers have only their own interests at heart. Is this a built-in conflict? Or can sellers serve buyers’ interests and their own as well? The solution is simple to state, hard to live—and totally worth the effort.
THE TRUSTED ADVISOR
This classic book explores the paradigm of trust through the filter of professional services. It is a blend of thought and practice, clear ideas and practical suggestions, and it has found a place on many professionals’ working bookshelves.