You Lying, Cheating Dog, You
People lie and cheat; what makes them do less of each is not sanctions, but values.
Lessons in Sales from John McCain
Candidate John McCain demonstrates the power of transparency in selling.
Property Theft or Generation Gap?
The generation gap about treatment of intellectual property rights is deeper; it’s about shifting norms of property.
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THE TRUSTED ADVISOR FIELDBOOK
The pragmatic, field-oriented follow-on to the classic The Trusted Advisor. Green and Howe go deep into the how-to’s of trusted business relationships—loaded with stories, exercises, tips and tricks, and deeply practical advice.
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TRUST-BASED SELLING
“Sales” and “Trust” rarely inhabit the same sentence. Customers fear being “sold” — they suspect sellers have only their own interests at heart. Is this a built-in conflict? Or can sellers serve buyers’ interests and their own as well? The solution is simple to state, hard to live—and totally worth the effort.