Does Closing Kill Sales?
Always be closing? Or never? The ‘nevers’ have a good case, made by Jill Konrath.
Sacred Cows, or Goals Gone Wild
One of the biggest truisms in business is “set goals.” Well–not so fast.
Building Trust with Millennials
Integrating millennials into the workforce is aided by gaining their trust.
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THE TRUSTED ADVISOR FIELDBOOK
The pragmatic, field-oriented follow-on to the classic The Trusted Advisor. Green and Howe go deep into the how-to’s of trusted business relationships—loaded with stories, exercises, tips and tricks, and deeply practical advice.
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TRUST-BASED SELLING
“Sales” and “Trust” rarely inhabit the same sentence. Customers fear being “sold” — they suspect sellers have only their own interests at heart. Is this a built-in conflict? Or can sellers serve buyers’ interests and their own as well? The solution is simple to state, hard to live—and totally worth the effort.