Call for Submissions: April Carnival of Trust
Requesting applications for the April Carnival of Trust
How Business Underestimates the Power of Belief
The story of solitary confinement provides a powerful metaphor for the role of beliefs in business.
Giving Away Green and More
At a time of cost-cutting, giving something away isn’t perverse–it can make sense.
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THE TRUSTED ADVISOR FIELDBOOK
The pragmatic, field-oriented follow-on to the classic The Trusted Advisor. Green and Howe go deep into the how-to’s of trusted business relationships—loaded with stories, exercises, tips and tricks, and deeply practical advice.
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TRUST-BASED SELLING
“Sales” and “Trust” rarely inhabit the same sentence. Customers fear being “sold” — they suspect sellers have only their own interests at heart. Is this a built-in conflict? Or can sellers serve buyers’ interests and their own as well? The solution is simple to state, hard to live—and totally worth the effort.