April Carnival of Trust: the Best Yet?
April Carnival of Trust may be the best yet.
The Open Letter Main Street CEOs Should Write to Wall Street
What if a CEO told Wall Street they were going to be straight with earnings and management? Could Wall Street handle it?
When Sharing the Pain is a Bad Downturn Strategy
It makes a difference how you make money in a downturn–for the upturn.
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THE TRUSTED ADVISOR FIELDBOOK
The pragmatic, field-oriented follow-on to the classic The Trusted Advisor. Green and Howe go deep into the how-to’s of trusted business relationships—loaded with stories, exercises, tips and tricks, and deeply practical advice.
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TRUST-BASED SELLING
“Sales” and “Trust” rarely inhabit the same sentence. Customers fear being “sold” — they suspect sellers have only their own interests at heart. Is this a built-in conflict? Or can sellers serve buyers’ interests and their own as well? The solution is simple to state, hard to live—and totally worth the effort.