Incenting Good Behavior? Or Insulting Customers?
Sometimes it’s good to train customers. But you’d better do it right.
Can Advertising Avoid Being Cynical?
Liberty Mutual comes up with an ad campaign that calms at least one cynic.
Interview Like a Trusted Advisor
Recently I had coffee with a group of newly unemployed professionals in my community. Most of them haven’t had to interview for a few years, and they were looking for an edge. I thought about it and realized – many interviews are conducted on both sides by people who really don’t know how to interview. […]
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THE TRUSTED ADVISOR FIELDBOOK
The pragmatic, field-oriented follow-on to the classic The Trusted Advisor. Green and Howe go deep into the how-to’s of trusted business relationships—loaded with stories, exercises, tips and tricks, and deeply practical advice.
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TRUST-BASED SELLING
“Sales” and “Trust” rarely inhabit the same sentence. Customers fear being “sold” — they suspect sellers have only their own interests at heart. Is this a built-in conflict? Or can sellers serve buyers’ interests and their own as well? The solution is simple to state, hard to live—and totally worth the effort.
THE TRUSTED ADVISOR
This classic book explores the paradigm of trust through the filter of professional services. It is a blend of thought and practice, clear ideas and practical suggestions, and it has found a place on many professionals’ working bookshelves.