Pain is Inevitable – Suffering is Optional
We all know that money doesn’t buy happiness – why is it that we don’t focus on what does? One-liners and aphorisms to the rescue.
When Service Companies Shouldn’t Talk about Products
It’s OK to talk about “products” in a service company–just don’t do say it to the customers.
Is it Stupid to Be Trusting?
People often trust things that look stupid; including smart people. So what’s to do?
Talk To Us
Build deeper trust with your clients and colleagues
THE TRUSTED ADVISOR FIELDBOOK
The pragmatic, field-oriented follow-on to the classic The Trusted Advisor. Green and Howe go deep into the how-to’s of trusted business relationships—loaded with stories, exercises, tips and tricks, and deeply practical advice.
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TRUST-BASED SELLING
“Sales” and “Trust” rarely inhabit the same sentence. Customers fear being “sold” — they suspect sellers have only their own interests at heart. Is this a built-in conflict? Or can sellers serve buyers’ interests and their own as well? The solution is simple to state, hard to live—and totally worth the effort.
THE TRUSTED ADVISOR
This classic book explores the paradigm of trust through the filter of professional services. It is a blend of thought and practice, clear ideas and practical suggestions, and it has found a place on many professionals’ working bookshelves.