Consulting and the Art of Self-deprecation
The abiilty to take yourself lightly turns out to be a powerful quality.
Deadline for May Carnival of Trust Submissions
Deadline for May Carnival of Trust Submissions is Thursday
Marketing Science is Great in Theory…
The power of rational thought is vastly overrated in much of life.
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THE TRUSTED ADVISOR FIELDBOOK
The pragmatic, field-oriented follow-on to the classic The Trusted Advisor. Green and Howe go deep into the how-to’s of trusted business relationships—loaded with stories, exercises, tips and tricks, and deeply practical advice.
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TRUST-BASED SELLING
“Sales” and “Trust” rarely inhabit the same sentence. Customers fear being “sold” — they suspect sellers have only their own interests at heart. Is this a built-in conflict? Or can sellers serve buyers’ interests and their own as well? The solution is simple to state, hard to live—and totally worth the effort.