Why Walter Cronkite Was the Most Trusted Man in America
Just why it is that so many people agree on Cronkite’s uniquely high level of trust.
Elton John, Billy Joel and the Likeability Factor
Under pressure, performers’ different personalities emerge.
Seller’s Remorse in the Marketing Business
What happens when a seller feels disrespected by the buyer? If you’re a good seller, you ask what you did wrong. If not, you blame the victim.
Talk To Us
Build deeper trust with your clients and colleagues
THE TRUSTED ADVISOR FIELDBOOK
The pragmatic, field-oriented follow-on to the classic The Trusted Advisor. Green and Howe go deep into the how-to’s of trusted business relationships—loaded with stories, exercises, tips and tricks, and deeply practical advice.
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TRUST-BASED SELLING
“Sales” and “Trust” rarely inhabit the same sentence. Customers fear being “sold” — they suspect sellers have only their own interests at heart. Is this a built-in conflict? Or can sellers serve buyers’ interests and their own as well? The solution is simple to state, hard to live—and totally worth the effort.
THE TRUSTED ADVISOR
This classic book explores the paradigm of trust through the filter of professional services. It is a blend of thought and practice, clear ideas and practical suggestions, and it has found a place on many professionals’ working bookshelves.