If We’re So Rational, How Come We Don’t Believe It?
Descriptions of the rationality underneath our irrational behavior remain strangely unconvincing.
Soul Trust
Would you pledge your immortal soul as collateral? Would you lend based on someone else’s soul?
Sotomayor Was Right the First Time: A Wise Latina Does Know More
Supreme Court nominee Sotomayor repudiated herself about her ‘wise latina’ comment. She was smart to say so, but it was a forced lie.
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Build deeper trust with your clients and colleagues
THE TRUSTED ADVISOR FIELDBOOK
The pragmatic, field-oriented follow-on to the classic The Trusted Advisor. Green and Howe go deep into the how-to’s of trusted business relationships—loaded with stories, exercises, tips and tricks, and deeply practical advice.
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TRUST-BASED SELLING
“Sales” and “Trust” rarely inhabit the same sentence. Customers fear being “sold” — they suspect sellers have only their own interests at heart. Is this a built-in conflict? Or can sellers serve buyers’ interests and their own as well? The solution is simple to state, hard to live—and totally worth the effort.
THE TRUSTED ADVISOR
This classic book explores the paradigm of trust through the filter of professional services. It is a blend of thought and practice, clear ideas and practical suggestions, and it has found a place on many professionals’ working bookshelves.