Trust Summit: October 23, New York City
Invitation to an event featuring four thought leaders in trust.
Charles Green on CNBC and BusinessWeek.com This Week
Charles H. Green on CNBC, and in BusinessWeek.com and RainToday.com this week
The Power of Shame to Fix Low Trust
Most recommendations for improving business trust are institutional, and very expensive. Shame is a lot cheaper, and in some ways more effective.
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THE TRUSTED ADVISOR FIELDBOOK
The pragmatic, field-oriented follow-on to the classic The Trusted Advisor. Green and Howe go deep into the how-to’s of trusted business relationships—loaded with stories, exercises, tips and tricks, and deeply practical advice.
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TRUST-BASED SELLING
“Sales” and “Trust” rarely inhabit the same sentence. Customers fear being “sold” — they suspect sellers have only their own interests at heart. Is this a built-in conflict? Or can sellers serve buyers’ interests and their own as well? The solution is simple to state, hard to live—and totally worth the effort.