Call for October Carnival of Trust Submissions
This blog has some pretty talented people reading and commenting in its pages. I’d like to invite all of you to consider submitting one of your own blog postings to the Carnival of Trust. The deadline for submissions to the next Carnival of Trust is this Thursday night–midnight. The Carnival will then go live in […]
Seven Steps to an Effective Client Nurturing Plan
As the need for marketing and business development rises, we can enhance loyalty and build trust simply by giving. Mark Slatin shares seven practical ways you can “give” to nurture your client relationships.
Is Your Strategy About Winning, Or About Maximizing Success?
The rules of business are changing: winning competitively isn’t as good as succeeding–in fact, it can even get in the way.
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THE TRUSTED ADVISOR FIELDBOOK
The pragmatic, field-oriented follow-on to the classic The Trusted Advisor. Green and Howe go deep into the how-to’s of trusted business relationships—loaded with stories, exercises, tips and tricks, and deeply practical advice.
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TRUST-BASED SELLING
“Sales” and “Trust” rarely inhabit the same sentence. Customers fear being “sold” — they suspect sellers have only their own interests at heart. Is this a built-in conflict? Or can sellers serve buyers’ interests and their own as well? The solution is simple to state, hard to live—and totally worth the effort.