The Difference Between Wrong and Illegal
Do you know the difference between a wrong action and an illegal action? If you don’t, you are not alone. But neither are you to be trusted. The Valukas Report The Valukas Report was commissioned by a US court to determine the causes of Lehman’s bankruptcy. Made public last week, it has caused a bit of stir in […]
Becoming a Trusted Advisor Program: New York, April 22-23
It has been a few months since we last saw each other for the Trust Summit this past fall with Chris Brogan, Julien Smith, David Maister and myself. I wanted you to be the first to know about a new workshop we at Trusted Advisor Associates are holding in New York. It’s about what it […]
The Trust Reader Volume 4
Greetings, and welcome to this month’s ebook, Volume 4 of the TrustReader. The TrustReader series announces the publication of new articles on the Trusted Advisor website. This month, we delve into the concept of what effects over-measurement and value can have on a business. From the most recent Olympics, contest shows, and more we seem […]
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THE TRUSTED ADVISOR FIELDBOOK
The pragmatic, field-oriented follow-on to the classic The Trusted Advisor. Green and Howe go deep into the how-to’s of trusted business relationships—loaded with stories, exercises, tips and tricks, and deeply practical advice.
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TRUST-BASED SELLING
“Sales” and “Trust” rarely inhabit the same sentence. Customers fear being “sold” — they suspect sellers have only their own interests at heart. Is this a built-in conflict? Or can sellers serve buyers’ interests and their own as well? The solution is simple to state, hard to live—and totally worth the effort.