Trusting Delta
From Delta Airline’s Website, Delta’s Force for Global Good “Delta is firmly committed to our environment, safety, and social responsibility. We demonstrate these commitments in hundreds of ways throughout the world on a daily basis as we partner with our employees, vendors, customers, civic, and non-profit organizations to make a difference in the communities where […]
The Great Twitter Debate: She Said, He Said
My co-author Andrea Howe (@andreaphowe) and I (@charleshgreen) are both on Twitter. We have rather different ideas about it, however. We talked about our differing perspectives the other day, and decided to share our thoughts. What’s your view? May I Have Your Attention Please Andrea: I have a lot of mixed feelings about Twitter. In […]
Books We Trust: Drive by Dan Pink
Daniel H. Pink talks to us about Drive: The Surprising Truth About What Motivates Us, his recent and highly successful book. The Drive Behind “Drive” Charles Green: In the dedication of Drive, you mention Sophia, Eliza and Saul, “the surprising trio that motivates me.” What got you started on looking into this whole question of […]
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THE TRUSTED ADVISOR FIELDBOOK
The pragmatic, field-oriented follow-on to the classic The Trusted Advisor. Green and Howe go deep into the how-to’s of trusted business relationships—loaded with stories, exercises, tips and tricks, and deeply practical advice.
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TRUST-BASED SELLING
“Sales” and “Trust” rarely inhabit the same sentence. Customers fear being “sold” — they suspect sellers have only their own interests at heart. Is this a built-in conflict? Or can sellers serve buyers’ interests and their own as well? The solution is simple to state, hard to live—and totally worth the effort.