Leading with Trust: Story Time
When it comes to trust-building, stories are a powerful tool for both learning and change. Our new Story Time series invites you to pause for a time-out from your hectic day to gather ‘round for an insightful tale. Today’s anecdote sheds light on an unexpected approach to developing new business with trust. The Magic of […]
How to Write 35% Better and 45% Faster
I’m not kidding. Yes, your mileage may vary, but I have something that’s real and useful to you: better, faster writing. It is based on solid, commonsense ideas. And it involves very cool software. Which is also free. A painless, free way to make real improvement? What’s not to like? Why We Write Slowly and […]
Upcoming Events and Appearances: Trusted Advisor Associates
Join us at one or more upcoming Trusted Advisor Associates events. This Summer and Fall, we’ll be hosting and participating in events in Washington DC; Minneapolis, MN; and through globally accessed webinars. Also, a word about the Trusted Advisor Mastery Program. ———————————————————————————————- Wed. Aug. 24th Washington, DC Andrea Howe Andrea will be speaking […]
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THE TRUSTED ADVISOR FIELDBOOK
The pragmatic, field-oriented follow-on to the classic The Trusted Advisor. Green and Howe go deep into the how-to’s of trusted business relationships—loaded with stories, exercises, tips and tricks, and deeply practical advice.
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TRUST-BASED SELLING
“Sales” and “Trust” rarely inhabit the same sentence. Customers fear being “sold” — they suspect sellers have only their own interests at heart. Is this a built-in conflict? Or can sellers serve buyers’ interests and their own as well? The solution is simple to state, hard to live—and totally worth the effort.
THE TRUSTED ADVISOR
This classic book explores the paradigm of trust through the filter of professional services. It is a blend of thought and practice, clear ideas and practical suggestions, and it has found a place on many professionals’ working bookshelves.