A Birthday, a Funeral and a Centenarian
In the last month, I’ve been touched by significant moments in the lives of three dear friends. Nick died too early, at 59; I attended his funeral. I was at Phil’s 70th birthday party. And I spent two days with Eric, who is three months shy of 100 years old. All three had changed significantly […]
Why Hard Trust is Gained from Soft Skills
I was in Toronto. Barely glancing at a $10 bill, I thought, “Ha—they misspelled the word ‘dollar,’ those silly Canadians.” An instant later, I realized the fault was mine, not Canada’s. But before that realization happened–I had made a judgment. And much trust works that same way. Think hard data causes trust? Think again. Hard […]
15 Ways to Build Trust…Fast!
In case you missed it, here’s your opportunity to get a copy of our latest eBook, “15 Ways to Build Trust … Fast!” It’s the first in the new Fieldbook series, celebrating the forthcoming release of The Trusted Advisor Fieldbook: A Comprehensive Toolkit for Leading with Trust (Wiley Books, October 31, 2011), by Charles H. […]
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THE TRUSTED ADVISOR FIELDBOOK
The pragmatic, field-oriented follow-on to the classic The Trusted Advisor. Green and Howe go deep into the how-to’s of trusted business relationships—loaded with stories, exercises, tips and tricks, and deeply practical advice.
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TRUST-BASED SELLING
“Sales” and “Trust” rarely inhabit the same sentence. Customers fear being “sold” — they suspect sellers have only their own interests at heart. Is this a built-in conflict? Or can sellers serve buyers’ interests and their own as well? The solution is simple to state, hard to live—and totally worth the effort.